We’ve just added a portfolio page to our website.

Please check it out when you have the chance.

Reading this article from Anna Spargo-Ryan yesterday got me thinking I should share it with you. It’s a good article and one that I think all business owners should take the time to read.

Ms Sutton has never had a transaction with a brand on Facebook that she did not have an existing relationship with away from social media.

Facebook can be an extension of great customer service but you need to understand the difference between a bought like and an earned like. There are businesses out there that can find you Fans, but what is the point of having thousands of fans if you can’t convert anyone. You are better to have 100 fans that actually engage with your brand than 1000 who don’t.

On another note, I want to get on my high horse about  those people who are putting signs out there saying Like us on Facebook, or Find us on Facebook. It’s all very well and good to have a social presence but if you want to engage customers and clients don’t tell them what they should do, tell them why they should be doing it.

You need to tell them how Facebook will value add to their business.

A jilted boyfriend who put nude pictures of his former lover on Facebook has been sentenced to six months’ jail – the first social networking-related conviction in Australian history and one of just a handful in the world.

 

The Internet is not some Wild West frontier where anything goes. You are still bound by the rule of law – whether posting inappropriate content or lying.

You need to treat social networking platforms as you would a face to face conversation. Sites like Facebook and Twitter are just a platform, you are still talking to people – you are just having a conversation with the help of a computer, tablet or smartphone.

If you need help having conversations with your customer online, please don’t hesitate to give us a call.

Take a look around. We’ve updated our site to be able to provide readers with more news and views – most often written by Greenlight Communications founder Hamish Jones.