by admin+ | Jan 16, 2013 | Sponsorship
Corporate Sponsorship is big business. In the big leagues, companies spend millions of dollars for the right to be associated with a particular sporting team, competition or worldwide event. You see evidence of this sponsorship everywhere – from in stadium signage to logos on a player jersey. These days you don’t need to be competing at an elite level of competition to look for and receive sponsorship. It is these smaller opportunities that businesses, like yours, should be looking to sponsor. You won’t have to spend millions of dollars but you will get the advantage of being associated with a team. You should sponsor a local sporting team. I outline some great reasons why below: Networking opportunities – If you sponsor a local sporting team there should be plenty of opportunities for networking. You won’t be the only business sponsoring the team so there is a networking opportunity. You can also network with players, officials and coaching staff. Brand recognition and goodwill – If you sponsor a sporting team this is great for brand recognition. If you are doing your job properly you should be in front of your prospects regularly, as should your brand message be appearing in their newsletters and on their website etc. The more these people see your logo and your message the more likely they are to remember it in future if they need your product or service. Being recognised as a sponsor of a sporting team is also great for your brand goodwill. Corporate sponsorship and entertainment Another great benefit of a corporate sponsorship package with a local sporting team is that it...
by admin+ | Dec 13, 2012 | Uncategorized
5 Social Media Management Necessities for a Busy Professional Social media is no longer just a haven for gossiping students sharing photos or for keeping in touch with old friends from school that you would have lost track of years ago were it not for Facebook. Chances are that you know this but this does not necessarily mean that your social media is as effective as it could be. Effective Social Media Management is vital for the busy professional. Effective Social media management is important in any business – no matter the size of your business. Large corporations have social media management teams for their online presence. Chances are you don’t have this opportunity. This doesn’t mean that social media management is any less important. Having said that, even if it is just you, there are tools you can use to manage your social media presence and improve your productivity. If you are going to engage with social media, you want to do so with a tool that makes your life easier. If you are looking for the right social media tool you want one that offers the following: 1) Scheduling – Social Media Management in Advance Your target audience may not be online when you are awake – and what about when you want to go on holidays. Social Media Management tools with scheduling functionality mean that even if you’re in New York, you can schedule messages out to your customers in Tokyo during their workday. I participate in a number of Twitter conversations. One of them happens twice a day (to cater for different audiences in different...
by admin+ | Jul 25, 2012 | Uncategorized
Check out the Optus Future of Business report here. It covers a lot of interesting statistics that relate to online markeitng and social media management. This is a must-read document for all business owners and entrepreneurs. Social Media Management and Digital Marketing – The Future of Business. On the importance of digital marketing and social media management, the Optus Future of Business Report asks the following questions. “Should a business develop a mobile website or should it invest in a mobile app? Should a business rationalise it’s bricks and mortar presence & Increase it’s online presence? Should a business move some of its IT from a department into the cloud and allow more teleworking?” Do you even know the answers to these questions? Does your business already have a social media management strategy in place? If you don’t know what your business should be doing with its social media management or digital marketing strategies., it might be time to give us a call. The team at Greenlight Communications are specialists in the online space. We live and breathe social media management and digital marketing. We dream about Facebook and Twitter. With Social Media Management and digital marketing you can grow your business and reach out to new customers. Social Media management and digital marketing is cost effective and easy to track. Unlike traditional advertising methods (television, radio and newspapers) where you are uncertain of the effectiveness of your campaigns, with digital marketing you can reach out to new, laser- targeted audiences and achieve the results you want. Do yourself a favour. Read the Optus Future of business report and take some...
by admin+ | May 29, 2012 | Uncategorized
Greenlight Communications is developing a Websites for Tradies solution to help tradespeople get online and get found online. So many tradies don’t have websites. In this day and age when many people (especially from Gen Y and below) get all their information from Google it is business suicide to not have a web presence. If you know someone who need a website, make sure you let them know about the Greenlight Communications Web Packages – starting from as low as $40 per month. For $40 per month you get: Your easy to update, multi-paged website designed with your desired colour scheme. (If you can create a word document you can update this website! Domain name registration Website hosting. Up to 5 email addresses Great, fast response customer service and support. Websites for tradies are important. If you are a plumber, electrician, carpenter, builder, bricklayer or, for that matter, any type of tradesperson, you are potentially missing out on business and also wasting your time. Here are some reasons you need a website for tradies website. It can lessen the number of ‘tyre kicker’ phone calls if people can get all the information they need online. (For example, if you list all of your services online you won’t have people ringing up asking for services you don’t offer whilst you are on the work site. There will be no one asking for a pergola to be built if you only do house construction) You can put up photos of existing completed jobs. You can put in written testimonials from existing and happy customers. It’s not enough to just be listed...
