Are you an evangelist, a preacher, a spammer or just full of sh1t?

Worse still, are you not even part of the conversation? Late Gen Y and the Millennial Generation hate talking on the phone. Telemarketing doesn’t work and even networking via an unexpected phone call is out of the question. Don’t believe me? Check out this article. These guys, the up and coming decision makers in business have the latest and greatest smart phones, they just aren’t talking on them. I’m one of these guys. I don’t talk on the phone. I text, I WhatsApp, I get on Facebook, LinkedIn and Twitter. Occasionally I even use that antiquated tool called email. Social Media is where it’s at. It’s where people connect these days and it’s where people build relationships. Are you there building relationships? Someone new to social media may be inclined to preach AT their audience. This will not be successful. You need to engage in a two way conversation. You want to get involved in one on one conversations with potential clients or existing customers. Social Media is part of the daily life of the decision makers of tomorrow. They spend more time online then they do having a real conversation – i.e. face to face, speaking real words. So you need to make sure Social Media is part of your overall marketing strategy. If you don’t you’re missing out! If you are at a loss on how to leverage social media platforms to grow your business you should get in touch. We’ll add you to our email newsletter and we can chat about how some of our packages may help your business or...

10 Common Marketing Tactics to Grow Your Business

A common question that is asked is how do I get more clients. I just wanted to put together a quick post with some common tactics that can help you generate more interest in your business and potentially lead to more clients. These tactics are all generally cheap so suitable for businesses of all size. Not all tactics will suit all businesses but chances are that at least some of these will be suitable for you.   Cold Calling – Cold calling gets a bad reputation but it works. That’s why I have put it on the list. If you are desparate, pick up the phone! Call businesses that are in your target audience and see if they have an interest in your product. If you aren’t talking to people and presenting your product you aren’t making money. Of all the lead generation techniques available to you this is one of the quickest to get started. Flyers – Like cold calling, using flyers and delivering them to households or businesses is a marketing tactic that works but can have a relatively low return on investment. A lot of the time, for flyers to work there is a reliance on repetition (e.g. each business or house would need to see more than one brochure) and a reliance on a call to action. You need a compelling message on your brochure to encourage your target audience to do something. Online Squeeze Pages – What is a squeeze page you may ask? A squeeze page is a landing page on your website that you drive traffic to. A squeeze page only has...

How Trust is Earned Today – Leveraging Digital Marketing Tools to your Advantage

I’ve been blogging for a long time. I have always been a passionate blogging advocate. It may be hard to believe as blogging  hasn’t always worked out well for me but c’est la vie. You do what you have to and you learn from your mistakes. My past actions have educated me profoundly and led me down the path I find myself today. Without those learning experiences I wouldn’t be able to advise my clients as effectively as I can now do so – my digital marketing coaching wouldn’t be as effective if I hadn’t made mistakes and learned from them. I also wouldn’t be as effective a marketer as I am now. My philosophy is there is no such thing as a mistake – they are just learning experiences. I hate to state the obvious but the digital landscape has changed and it is still changing. Digital technologies have become increasingly important and are playing a bigger part in people’s lives. Traditional advertising does not work as effectively as it used to and it is time that you utilised the newly available resources in your own business. It is time to get yourself educated. Here are some of the things that have changed and most of these changes have happened in the last decade. High speed internet – not just high speed internet at the office or at home. You can now get high speed internet in your pocket with a 4G smartphone or tablet device. How people interact with companies, brands and other individuals is changing. “I’ll Google it” is now a common catchphrase. What happens if...
Top Tips for Growing Your Facebook Fans.

Top Tips for Growing Your Facebook Fans.

It’s easy to get Facebook Fans. You can go to the website Fiverr and buy Facebook Fans. This may make you feel good as a vanity exercise but it is pretty much useless. You get nothing from buying fans and it’s not going to make you any money. The purpose of this article is to get you USEFUL Facebook Fans. You can grow your Facebook Fans but it’s important to remember that growing Fans is not the only measure of success. It is more important to look at Facebook Engagement. There’s no point collecting Facebook Fans unless you are interacting with your fans. We could give you hundreds of tips on getting more Facebook Fans but you are a busy business owners. You don’t have time to read through all of these tips and then implement them so just follow the tips I have outlined below – they are simple and effective. Here are some of the reasons that you may want more fans. Real Relationships can be developed – Facebook is a community and communities form around relationships. You can build quality relationships with fans if you provide them with great information. If you become the go to guy your relationships will grow quickly. Fans can be used for lead generation – One reason for gaining quality fans is that they can become an important tool for lead generation. If you can get them on Facebook, which you don’t own, and you can use Facebook as a tool for brand recognition, you can then utilise a number of techniques to get these Facebook Fans to sign up to...
B2B Content Marketing – What you need to do to make it work

B2B Content Marketing – What you need to do to make it work

There are a lot of buzzwords still being thrown around at the moment and they have been for a couple of years now – mostly around the ideas of Content Marketing and Social Media Marketing. Many evangelists will tell you to concentrate on one over the other.  Well let me tell you – without content you have no social media marketing. Social Media marketing requires you to share content. Without content you can’t be social. Content marketing comes first and in a highly competitive business environment I cannot stress this enough – Without high quality content produced for your audience your business is not likely to survive. Without engaging your audience and adding absolute value you are just treading water until your current clients leave you to go to your competitor who is adding value. In making these statements I am not trying to stress you out or scare you, I am just trying to make you understand the importance of B2B content marketing. I am trying to help you. This article contains 5 tips that are essential in B2B Content Marketing.  Obviously these tips don’t guarantee success but they greatly increase your chances. 1. Make Content Someone’s Responsibility – Content doesn’t just happen. Someone has to produce great content for your business whilst also sharing and curating other great content from across the Internet. You may not hire a full time content person now but many larger businesses already are and you may want to look at it into the future.  Content is not just the written word too – it could be infographics or videos. It can...
Social Networking – The Benefits of Networking Online

Social Networking – The Benefits of Networking Online

There are  lot of negative connotations with social networking – and most of these couldn’t be further from the truth. Instead of empowering staff to become part of their brand, many business owners try to stop their staff being on social networks during the day. Before encouraging you to allow your staff to proactively engage with social networking sites I thought I would share with you some of the benefits of networking online.  Whilst not a replacement for face to face networking, it does have its benefits. Online Networking is not just Facebook, and it is not a one size fits all solution. Online networking can cover sites like Facebook, Twitter, LinkedIn, Pinterest and Google+. It may also include interesting blogs other web forums where you can engage in conversation with other like minded business owners. Online networking can provide you with the following benefits: Knowledge growth – Education does not need to occur in a formal setting. By participating in online discussions and reading relevant blog posts you can learn tips, tricks and tools that can and will help your business. Help people and build your credibility – Online networking is a great way to visibly and quickly help people. As prospects see you being helpful they will learn to trust you quite quickly and value your feedback and advice on your area of business. Online networking can be a great way to quickly position yourself as an expert in your industry. Build friendships – Whilst no replacement for face to face interaction, it is possible to create friendships online. People like to business with people that they...

Great Sales Advice – Always fish for Whales, Not Minnows

One of my favourite Audio Books is Brian Tracy’s The Psychology of Selling. We are all sales people and we all need to connect with our clients better when we know that we have the solution for them. One of the key phrases that I have taken out of Brian’s course is the comment “always fish for whales, not for minnows.” If you catch a thousand minnows you have a bucket full. If you catch a whale you will fill a whole boat. Do you understand what I (and Brian) mean here? If you are reading this article chances are you aren’t a “not for profit” organisation.  You need to make money.  You need to decide what target customer would be your whale. You need to clearly identify a target audience and decide which audience is best for you. When defining your “whale,” your key target audience, here are the things you should consider. If your business is in the  B2C industry, your target audience profile may include the following information – gender, family structure, marital status, household income, location, education, children/ no children, home ownership and other key factors. If you are in a B2B industry your target audience profile may include the following information – location, number of employees, years in business, type of business, revenue, industry and other key factors. After you have decided on your ideal target audience you need to decide on the product mix that you will concentrate on. Look at the 80/20 Pareto Principle. 80% of your profits are likely to come from 20% of your products or services. Do you have...