by admin+ | Sep 23, 2013 | Fan Engagement
Customer Engagement is critical, and businesses can learn a lot from sport. Let’s face it, a Fan is better than a customer. Fans have an emotional attachment to a brand. Sporting teams create fans but they are also, in essence, businesses. We can learn a lot from these brands. For example, I am a fan of the Essendon Football Club. 2013 has been an emotional roller coaster for Essendon Fans. But I am still a member and I will be a member next season. I will still by merchandise and still attend games. I will stand up for my team when others criticise them. Don’t you want people to have this emotional reaction to your business? Wouldn’t it be good to have some Fans in your corner if something goes wrong? Here are some things you can learn from Fans in growing and marketing your business. I’m going to concentrate on the Essendon Football Club because I am a passionate Essendon Fan but I am also a believer that they utilise channels well. Utilise a variety of channels – Essendon FC has a prolific communications department creating content across their website, Facebook, YouTube and Twitter amongst others. They combine video, pictures and text well. Mix up your content – Essendon FC utilise a variety of content forms – photos, news, questions, special offers, insider views – to keep their customers engaged. There is not only one type of post that would quickly bore a customer. They utilise a number of different content styles to ensure that customers don’t get bored Control the channels – Whilst on Facebook Essendon has...
