10 Common Marketing Tactics to Grow Your Business

A common question that is asked is how do I get more clients. I just wanted to put together a quick post with some common tactics that can help you generate more interest in your business and potentially lead to more clients. These tactics are all generally cheap so suitable for businesses of all size. Not all tactics will suit all businesses but chances are that at least some of these will be suitable for you.   Cold Calling – Cold calling gets a bad reputation but it works. That’s why I have put it on the list. If you are desparate, pick up the phone! Call businesses that are in your target audience and see if they have an interest in your product. If you aren’t talking to people and presenting your product you aren’t making money. Of all the lead generation techniques available to you this is one of the quickest to get started. Flyers – Like cold calling, using flyers and delivering them to households or businesses is a marketing tactic that works but can have a relatively low return on investment. A lot of the time, for flyers to work there is a reliance on repetition (e.g. each business or house would need to see more than one brochure) and a reliance on a call to action. You need a compelling message on your brochure to encourage your target audience to do something. Online Squeeze Pages – What is a squeeze page you may ask? A squeeze page is a landing page on your website that you drive traffic to. A squeeze page only has...