The Sponsorship Proposal – What Clubs Need to Offer

Sporting teams or community organisations that want sponsorship need to become effective at selling. They don’t have a choice. Personally, I have seen sponsorship from both sides of the table – I have worked with committees looking at sponsorship and I’ve been...

What is Sponsorship & how to get sponsors?

Many local sporting and community groups spend a lot of time wondering how to get sponsors. It’s an important consideration given that these groups often rely on the funding from sponsors for day to day running of their organisation. Before worrying about how to...

Corporate Sponsorship – Why you should do it.

Corporate Sponsorship is big business. In the big leagues, companies spend millions of dollars for the right to be associated with a particular sporting team, competition or worldwide event. You see evidence of this sponsorship everywhere – from in stadium...