Are you an evangelist, a preacher, a spammer or just full of sh1t?

Worse still, are you not even part of the conversation? Late Gen Y and the Millennial Generation hate talking on the phone. Telemarketing doesn’t work and even networking via an unexpected phone call is out of the question. Don’t believe me? Check out this article. These guys, the up and coming decision makers in business have the latest and greatest smart phones, they just aren’t talking on them. I’m one of these guys. I don’t talk on the phone. I text, I WhatsApp, I get on Facebook, LinkedIn and Twitter. Occasionally I even use that antiquated tool called email. Social Media is where it’s at. It’s where people connect these days and it’s where people build relationships. Are you there building relationships? Someone new to social media may be inclined to preach AT their audience. This will not be successful. You need to engage in a two way conversation. You want to get involved in one on one conversations with potential clients or existing customers. Social Media is part of the daily life of the decision makers of tomorrow. They spend more time online then they do having a real conversation – i.e. face to face, speaking real words. So you need to make sure Social Media is part of your overall marketing strategy. If you don’t you’re missing out! If you are at a loss on how to leverage social media platforms to grow your business you should get in touch. We’ll add you to our email newsletter and we can chat about how some of our packages may help your business or...
B2B Content Marketing – What you need to do to make it work

B2B Content Marketing – What you need to do to make it work

There are a lot of buzzwords still being thrown around at the moment and they have been for a couple of years now – mostly around the ideas of Content Marketing and Social Media Marketing. Many evangelists will tell you to concentrate on one over the other.  Well let me tell you – without content you have no social media marketing. Social Media marketing requires you to share content. Without content you can’t be social. Content marketing comes first and in a highly competitive business environment I cannot stress this enough – Without high quality content produced for your audience your business is not likely to survive. Without engaging your audience and adding absolute value you are just treading water until your current clients leave you to go to your competitor who is adding value. In making these statements I am not trying to stress you out or scare you, I am just trying to make you understand the importance of B2B content marketing. I am trying to help you. This article contains 5 tips that are essential in B2B Content Marketing.  Obviously these tips don’t guarantee success but they greatly increase your chances. 1. Make Content Someone’s Responsibility – Content doesn’t just happen. Someone has to produce great content for your business whilst also sharing and curating other great content from across the Internet. You may not hire a full time content person now but many larger businesses already are and you may want to look at it into the future.  Content is not just the written word too – it could be infographics or videos. It can...

LinkedIn for Business – 5 Top Tips for Success

LinkedIn is one of the most popular social networking platforms out there. It is also one of the most poorly used platforms in my opinion. it seems littered with people who have set  up profiles, made connections and done nothing further with their account. I asked a question of LinkedIn usage on another social networking group today and got some interesting responses – from “I don’t get it” to “LinkedIn is pointless.” LinkedIn is definitely not pointless.   This article cannot possibly extol all the virtues of LinkedIn but I am going to share with you 5 tips to boost your chances of success.   Make sure your profile is filled out with a professional looking photo – LinkedIn is ostensibly a social networking platform but it is for business professionals. A nice corporate headshot works well on LinkedIn. You can use a picture of your wedding  photo or a holiday sap on Facebook but you should avoid this temptation on LinkedIn. if you want to be taken seriously you have to be serious with your profile. Be strategic with Connections – Who you connect with is a strategic decision. Personally I will connect with anyone and everyone if they ask me, but I won’t go out of my way to connect with people I don’t know – unless I ask for an introduction first. When making an approach for a connection on LinkedIn make an effort to change the default text in the invite. Tell people why you are trying to connect and what you hope to achieve by connecting with them. Make your profile interesting –  Don’t...

Facebook for Business – 3 Steps to Success.

This article is about Facebook Pages. I am not going to talk about groups or personal profiles, although we will discuss these at a later date. The article is about using Facebook for Business and the 3 steps required for success. If you follow these steps you improve your chances of success and will be able to better reach and engage with your target market. The 3 steps for success are outlined below: Building your Facebook Page – Without a Facebook Page, you will struggle for success on Facebook. You need to build your page and update it regularly.  You need to create a cover photo, have an image as your page’s profile picture and make sure the about us section is filled in correctly. There are some rules about Facebook Cover images and you need to ensure that you follow these rules. Successful Facebook Page updates are short and visual (you need to use lots of images for a successful Facebook Page so if you are not proficient with Photoshop you need to engage someone who is. Facebook also provides you with useful insights so you can quickly learn what is the best time of day to schedule a post for peak interaction with Fans. It is important that you also set up your own Facebook unique URL.  You can go to facebook.com/username to set this up. Connect & Engage – Once you have created a page, you need Fans for your page. There are a number of ways that you can get Fans. You can invite friends and family, you can send emails to existing clients and...

Small Business Marketing – The Importance of The Elevator Pitch

Small business marketing budgets are often relatively small. You need to get in front of prospects and you need to get their attention quickly. First impressions count. You’ll likely have no more than a minute (probably less but I am being generous) of attention from a prospect so you need to grab their attention with your important message. (As an aside, if you don’t understand, the name elevator pitch comes from the ability to answer the question “so what do you do?” if you are stuck in a lift with someone for 20 seconds or so.) The Elevator Pitch must contain the following elements if you truly want it to be an effective tool in your content marketing arsenal. No Jargon – Industry jargon and buzzwords do not impress anybody. They can also be hard to understand. The best elevator pitches use simple but powerful words and create a strong impact. Under 45 seconds – I haven’t scientifically tested this one but in my anecdotal experience, people’s attention spans are getting shorter so you need to practice your elevator pitch until you get it under 45 seconds. this is all the time you will have to hook someone in before you lose their attention. Tells a story – Position yourself as a problem solver. Tell a story. Help illuminate what you do in the mind of your prospect. Stories are more likely to keep them interested than boring statistics or features. Targeted – Make sure your audience wants to hear what you have to say. If you have a number of target audiences you may want to write a...