Social Media can be hard. Really hard. There are so many different platforms and it can be hard to keep track. If you aren’t already using it I am going to add another one to the list – Google+. There are three major reasons I recommend Google+ (the main one being that it is owned by Google!)
Here are three reasons to start getting more active with Google+
1. Google+ Affects Your Search Results – Google themselves have said that Google+ affects search results. If you are on Google+ it will affect your rankings and whether your business is found. “Think of your Google+ page as your brand hub. Your page, along with your profile image and recent posts, is eligible to show on the right-hand side of our results when relevant to a customer’s search. Relevant posts can also show up within search results for your page’s followers.”
2. Google+ Gives You Access To Excellent Video Conferencing and Streaming – In my opinion, the best feature of Google+ is the hangouts. Run 10 way video conferences, stream and share information with clients. It’s a great (and free) way to interact with your customers face to face. If you connect your hangout with a YouTube account
3. Google+ Gives you access to great analytics – There is no point being active on a Social Media channel if you are not tracking your results. Otherwise you are just wasting your time. Google+ Analytics can integrate with your traditional Google Analytics so you can see how Google+ is adding value to your business. You can find out more information here.
Whilst it may seem that your workload is getting busier, you cannot avoid the power and influence of Google+. You need to integrate it in your marketing plan today.