Social Media for Business and How to Set Up a Facebook Page

This course is $250. It includes a professionally designed cover image for your Facebook Page.

This workshop is 4 hours (2 x 2 hour sessions over 2 weeks). On the second week you will need to bring a laptop and some images/ text to upload to your Facebook Page (and for use in your Facebook Cover Image)


This course is both a hands on workshop combined with some case studies and a presentation. Each participant will be provided with a workbook on the day in order to take notes.

Course Outline

  1. Why Social Media and a quick run through of statistics.
  2. Facebook
    1. Difference between a Facebook Page and a Profile
    2. How to set up a Facebook Page
    3. When and what to post on a Facebook Page
    4. How to measure the effectiveness of your Facebook Page
    5. How to get more Fans for your Facebook Page
  3. Twitter
    1. What is Twitter
    2. How to use Twitter
    3. Benefits of the Twitter Search Functionality
  4. LinkedIn
    1. Your personal profile
    2. LinkedIn Groups
    3. Advanced Search Features
  5. Setting up the Facebook Page
    1. The importance of the Cover photo – what it can and can’t show
    2. The importance of your Profile Photo
    3. The About Page – how to fill it out correctly
    4. The power of photos and videos
    5. What content to post on your page and when is the best time of day to post it
    6. How to get more visitors to your page

Who would find this course useful?

This course is relevant to owner/managers, business leaders, marketing personnel, entrepreneurs, sales and P professionals who want to learn how to integrate Facebook into their marketing and communications plans.