Are you an evangelist, a preacher, a spammer or just full of sh1t?

Worse still, are you not even part of the conversation? Late Gen Y and the Millennial Generation hate talking on the phone. Telemarketing doesn’t work and even networking via an unexpected phone call is out of the question. Don’t believe me? Check out this article. These guys, the up and coming decision makers in business have the latest and greatest smart phones, they just aren’t talking on them. I’m one of these guys. I don’t talk on the phone. I text, I WhatsApp, I get on Facebook, LinkedIn and Twitter. Occasionally I even use that antiquated tool called email. Social Media is where it’s at. It’s where people connect these days and it’s where people build relationships. Are you there building relationships? Someone new to social media may be inclined to preach AT their audience. This will not be successful. You need to engage in a two way conversation. You want to get involved in one on one conversations with potential clients or existing customers. Social Media is part of the daily life of the decision makers of tomorrow. They spend more time online then they do having a real conversation – i.e. face to face, speaking real words. So you need to make sure Social Media is part of your overall marketing strategy. If you don’t you’re missing out! If you are at a loss on how to leverage social media platforms to grow your business you should get in touch. We’ll add you to our email newsletter and we can chat about how some of our packages may help your business or...

10 Common Marketing Tactics to Grow Your Business

A common question that is asked is how do I get more clients. I just wanted to put together a quick post with some common tactics that can help you generate more interest in your business and potentially lead to more clients. These tactics are all generally cheap so suitable for businesses of all size. Not all tactics will suit all businesses but chances are that at least some of these will be suitable for you.   Cold Calling – Cold calling gets a bad reputation but it works. That’s why I have put it on the list. If you are desparate, pick up the phone! Call businesses that are in your target audience and see if they have an interest in your product. If you aren’t talking to people and presenting your product you aren’t making money. Of all the lead generation techniques available to you this is one of the quickest to get started. Flyers – Like cold calling, using flyers and delivering them to households or businesses is a marketing tactic that works but can have a relatively low return on investment. A lot of the time, for flyers to work there is a reliance on repetition (e.g. each business or house would need to see more than one brochure) and a reliance on a call to action. You need a compelling message on your brochure to encourage your target audience to do something. Online Squeeze Pages – What is a squeeze page you may ask? A squeeze page is a landing page on your website that you drive traffic to. A squeeze page only has...

How Trust is Earned Today – Leveraging Digital Marketing Tools to your Advantage

I’ve been blogging for a long time. I have always been a passionate blogging advocate. It may be hard to believe as blogging  hasn’t always worked out well for me but c’est la vie. You do what you have to and you learn from your mistakes. My past actions have educated me profoundly and led me down the path I find myself today. Without those learning experiences I wouldn’t be able to advise my clients as effectively as I can now do so – my digital marketing coaching wouldn’t be as effective if I hadn’t made mistakes and learned from them. I also wouldn’t be as effective a marketer as I am now. My philosophy is there is no such thing as a mistake – they are just learning experiences. I hate to state the obvious but the digital landscape has changed and it is still changing. Digital technologies have become increasingly important and are playing a bigger part in people’s lives. Traditional advertising does not work as effectively as it used to and it is time that you utilised the newly available resources in your own business. It is time to get yourself educated. Here are some of the things that have changed and most of these changes have happened in the last decade. High speed internet – not just high speed internet at the office or at home. You can now get high speed internet in your pocket with a 4G smartphone or tablet device. How people interact with companies, brands and other individuals is changing. “I’ll Google it” is now a common catchphrase. What happens if...
Top Tips for Growing Your Facebook Fans.

Top Tips for Growing Your Facebook Fans.

It’s easy to get Facebook Fans. You can go to the website Fiverr and buy Facebook Fans. This may make you feel good as a vanity exercise but it is pretty much useless. You get nothing from buying fans and it’s not going to make you any money. The purpose of this article is to get you USEFUL Facebook Fans. You can grow your Facebook Fans but it’s important to remember that growing Fans is not the only measure of success. It is more important to look at Facebook Engagement. There’s no point collecting Facebook Fans unless you are interacting with your fans. We could give you hundreds of tips on getting more Facebook Fans but you are a busy business owners. You don’t have time to read through all of these tips and then implement them so just follow the tips I have outlined below – they are simple and effective. Here are some of the reasons that you may want more fans. Real Relationships can be developed – Facebook is a community and communities form around relationships. You can build quality relationships with fans if you provide them with great information. If you become the go to guy your relationships will grow quickly. Fans can be used for lead generation – One reason for gaining quality fans is that they can become an important tool for lead generation. If you can get them on Facebook, which you don’t own, and you can use Facebook as a tool for brand recognition, you can then utilise a number of techniques to get these Facebook Fans to sign up to...
B2B Content Marketing – What you need to do to make it work

B2B Content Marketing – What you need to do to make it work

There are a lot of buzzwords still being thrown around at the moment and they have been for a couple of years now – mostly around the ideas of Content Marketing and Social Media Marketing. Many evangelists will tell you to concentrate on one over the other.  Well let me tell you – without content you have no social media marketing. Social Media marketing requires you to share content. Without content you can’t be social. Content marketing comes first and in a highly competitive business environment I cannot stress this enough – Without high quality content produced for your audience your business is not likely to survive. Without engaging your audience and adding absolute value you are just treading water until your current clients leave you to go to your competitor who is adding value. In making these statements I am not trying to stress you out or scare you, I am just trying to make you understand the importance of B2B content marketing. I am trying to help you. This article contains 5 tips that are essential in B2B Content Marketing.  Obviously these tips don’t guarantee success but they greatly increase your chances. 1. Make Content Someone’s Responsibility – Content doesn’t just happen. Someone has to produce great content for your business whilst also sharing and curating other great content from across the Internet. You may not hire a full time content person now but many larger businesses already are and you may want to look at it into the future.  Content is not just the written word too – it could be infographics or videos. It can...