Social Networking – The Benefits of Networking Online

Social Networking – The Benefits of Networking Online

There are  lot of negative connotations with social networking – and most of these couldn’t be further from the truth. Instead of empowering staff to become part of their brand, many business owners try to stop their staff being on social networks during the day. Before encouraging you to allow your staff to proactively engage with social networking sites I thought I would share with you some of the benefits of networking online.  Whilst not a replacement for face to face networking, it does have its benefits. Online Networking is not just Facebook, and it is not a one size fits all solution. Online networking can cover sites like Facebook, Twitter, LinkedIn, Pinterest and Google+. It may also include interesting blogs other web forums where you can engage in conversation with other like minded business owners. Online networking can provide you with the following benefits: Knowledge growth – Education does not need to occur in a formal setting. By participating in online discussions and reading relevant blog posts you can learn tips, tricks and tools that can and will help your business. Help people and build your credibility – Online networking is a great way to visibly and quickly help people. As prospects see you being helpful they will learn to trust you quite quickly and value your feedback and advice on your area of business. Online networking can be a great way to quickly position yourself as an expert in your industry. Build friendships – Whilst no replacement for face to face interaction, it is possible to create friendships online. People like to business with people that they...

Great Sales Advice – Always fish for Whales, Not Minnows

One of my favourite Audio Books is Brian Tracy’s The Psychology of Selling. We are all sales people and we all need to connect with our clients better when we know that we have the solution for them. One of the key phrases that I have taken out of Brian’s course is the comment “always fish for whales, not for minnows.” If you catch a thousand minnows you have a bucket full. If you catch a whale you will fill a whole boat. Do you understand what I (and Brian) mean here? If you are reading this article chances are you aren’t a “not for profit” organisation.  You need to make money.  You need to decide what target customer would be your whale. You need to clearly identify a target audience and decide which audience is best for you. When defining your “whale,” your key target audience, here are the things you should consider. If your business is in the  B2C industry, your target audience profile may include the following information – gender, family structure, marital status, household income, location, education, children/ no children, home ownership and other key factors. If you are in a B2B industry your target audience profile may include the following information – location, number of employees, years in business, type of business, revenue, industry and other key factors. After you have decided on your ideal target audience you need to decide on the product mix that you will concentrate on. Look at the 80/20 Pareto Principle. 80% of your profits are likely to come from 20% of your products or services. Do you have...

Google+ for Business – Three Reasons You Need To Be Here

Social Media can be hard. Really hard. There are so many different platforms and it can be hard to keep track. If you aren’t already using it I am going to add another one to the list – Google+. There are three major reasons I recommend Google+ (the main one being that it is owned by Google!) Here are three reasons to start getting more active with Google+ 1. Google+ Affects Your Search Results – Google themselves have said that Google+ affects search results. If you are on Google+ it will affect your rankings and whether your business is found. “Think of your Google+ page as your brand hub. Your page, along with your profile image and recent posts, is eligible to show on the right-hand side of our results when relevant to a customer’s search. Relevant posts can also show up within search results for your page’s followers.” 2. Google+ Gives You Access To Excellent Video Conferencing and Streaming – In my opinion, the best feature of Google+ is the hangouts. Run 10 way video conferences, stream and share information with clients. It’s a great (and free) way to interact with your customers face to face. If you connect your hangout with a YouTube account 3. Google+ Gives you access to great analytics – There is no point being active on a Social Media channel if you are not tracking your results. Otherwise you are just wasting your time. Google+ Analytics can integrate with your traditional Google Analytics so you can see how Google+ is adding value to your business. You can find out more information here. Whilst...

LinkedIn for Business – 5 Top Tips for Success

LinkedIn is one of the most popular social networking platforms out there. It is also one of the most poorly used platforms in my opinion. it seems littered with people who have set  up profiles, made connections and done nothing further with their account. I asked a question of LinkedIn usage on another social networking group today and got some interesting responses – from “I don’t get it” to “LinkedIn is pointless.” LinkedIn is definitely not pointless.   This article cannot possibly extol all the virtues of LinkedIn but I am going to share with you 5 tips to boost your chances of success.   Make sure your profile is filled out with a professional looking photo – LinkedIn is ostensibly a social networking platform but it is for business professionals. A nice corporate headshot works well on LinkedIn. You can use a picture of your wedding  photo or a holiday sap on Facebook but you should avoid this temptation on LinkedIn. if you want to be taken seriously you have to be serious with your profile. Be strategic with Connections – Who you connect with is a strategic decision. Personally I will connect with anyone and everyone if they ask me, but I won’t go out of my way to connect with people I don’t know – unless I ask for an introduction first. When making an approach for a connection on LinkedIn make an effort to change the default text in the invite. Tell people why you are trying to connect and what you hope to achieve by connecting with them. Make your profile interesting –  Don’t...

Facebook for Business – 3 Steps to Success.

This article is about Facebook Pages. I am not going to talk about groups or personal profiles, although we will discuss these at a later date. The article is about using Facebook for Business and the 3 steps required for success. If you follow these steps you improve your chances of success and will be able to better reach and engage with your target market. The 3 steps for success are outlined below: Building your Facebook Page – Without a Facebook Page, you will struggle for success on Facebook. You need to build your page and update it regularly.  You need to create a cover photo, have an image as your page’s profile picture and make sure the about us section is filled in correctly. There are some rules about Facebook Cover images and you need to ensure that you follow these rules. Successful Facebook Page updates are short and visual (you need to use lots of images for a successful Facebook Page so if you are not proficient with Photoshop you need to engage someone who is. Facebook also provides you with useful insights so you can quickly learn what is the best time of day to schedule a post for peak interaction with Fans. It is important that you also set up your own Facebook unique URL.  You can go to facebook.com/username to set this up. Connect & Engage – Once you have created a page, you need Fans for your page. There are a number of ways that you can get Fans. You can invite friends and family, you can send emails to existing clients and...