How Trust is Earned Today – Leveraging Digital Marketing Tools to your Advantage

I’ve been blogging for a long time. I have always been a passionate blogging advocate. It may be hard to believe as blogging  hasn’t always worked out well for me but c’est la vie. You do what you have to and you learn from your mistakes. My past actions have educated me profoundly and led me down the path I find myself today. Without those learning experiences I wouldn’t be able to advise my clients as effectively as I can now do so – my digital marketing coaching wouldn’t be as effective if I hadn’t made mistakes and learned from them. I also wouldn’t be as effective a marketer as I am now. My philosophy is there is no such thing as a mistake – they are just learning experiences. I hate to state the obvious but the digital landscape has changed and it is still changing. Digital technologies have become increasingly important and are playing a bigger part in people’s lives. Traditional advertising does not work as effectively as it used to and it is time that you utilised the newly available resources in your own business. It is time to get yourself educated. Here are some of the things that have changed and most of these changes have happened in the last decade. High speed internet – not just high speed internet at the office or at home. You can now get high speed internet in your pocket with a 4G smartphone or tablet device. How people interact with companies, brands and other individuals is changing. “I’ll Google it” is now a common catchphrase. What happens if...